Stories about jobs can be a powerful way to brainstorm design problems. These stories can also be a valuable tool for gathering feedback from real customers to help define new features. You can develop more innovative and engaging designs by taking advantage of real customer feedback. As an example, job stories may be useful when you are trying to figure out why a product or service failed.
Design problems can be solved by using job stories
Job stories can be used to help designers understand the needs and problems of customers. They provide enough information to move forward but not so much that the story becomes overly prescriptive. These stories are a flexible tool that can be easily adapted and updated as the customer's needs and experience change.
Job stories are commonly used in the contexts of the Jobs to Be Done method. This methodology focuses on the goal, motivation, and desired outcome of a consumer's action. This gives designers more context and allows them to focus on the user’s pain point.
They can be derived from real customer feedback
Stories about jobs can be derived from real feedback, such as interviews with customers. By doing this, you can uncover the contexts and anxieties of your customers. It is also possible to explore how people use your product. However, you must be careful not to mix up the job and its solution. It can make it difficult to understand why customers reject your ideas.
They can be used to define new features
Stories about jobs can help to create new features for an application or website. This can be used instead of User Stories to better understand user needs. While stories are not as detailed as specifications, they provide more context. They also use personas to represent actual users and describe the actions they want to take in your app or website. These stories can be used to create testing suites that use behavior-driven development (BDD), or other relevant testing.
Stories about jobs can be best used together with the Jobs to Be Done concept. This theory explains why the Job Story is designed to examine the user's real situation and the motivations leading to it. A Jobs to Be Done story is useful for defining a new feature when the user's work environment is complex.