There are many career options for those who want to pursue a career as a marketer. There are three options: In-house, freelance, and social media marketing. If you need to manage the marketing activities of an entire company, In-house Marketing is the best option. This type of work offers many benefits, and is a good choice if you are passionate about marketing.
Freelance marketing
You have many options if you are interested to make freelance marketing your career. Either you can start your own freelancing website or use Upwork to help companies outsource their tasks. You may not be able find retainer clients if you are just starting your career.
You will need to be familiar with Google Analytics and SEO if you are interested in freelance digital marketing. Also, freelance marketers need to know how audit websites and look for reasons for low conversions and bounce rates. In addition to that, they need to be proficient at gathering and analyzing data to make decisions.
Email marketing
An email marketer's role is highly specialized. It involves designing and running targeted campaigns. This campaign must have click-through rates, connectivity and lead generation in mind. Email marketers may also have knowledge of social media marketing. There are many career options in email marketing.
A beginner email marketer will learn how to write copy and analyze marketing campaigns. They can then move on to manage a team of marketers. Some people also choose to become market research analysts or managers of entire marketing departments.
Social media marketing
Experience and extensive training are required to be successful in social media marketing. The right combination of motivation and leadership skills is required for this career. A solid understanding of social media platforms, budget management skills and the ability to build professional relationships online are some of the essential skills for social media managers. Employers prefer applicants with a bachelor’s degree or above, although certificates, associate degrees, and bootcamps may also be accepted. Internships provide valuable experience.
A bachelor's degree is the minimum requirement for entry-level roles in social media. While some employers require a marketing degree from you, others will accept certificates from vocational schools. If you are unsure about your education background, you may want to attend a social media bootcamp. There, you'll be able work closely with industry professionals to gain practical experience.
In-house Marketing
A benefit of an in-house career as a marketer is the ability to gain knowledge from a variety industries while working for one company. This allows you to learn from different industries and share best practices. In-house companies often have multiple clients so you will need to be familiar with the differences and the needs of each client. Regular meetings and brainstorming are encouraged in agency environments, which can help you gain skills in many different areas of marketing.
It can be an excellent opportunity to gain expertise in a certain area of marketing, and to share your knowledge with talented colleagues. Working in a marketing agency is not easy. You don't have the ability to control budgets or timescales. The agency won't give you final authority over the campaign's direction, so be ready to work under pressure as well as meet deadlines. Some people thrive when under pressure. Others may be better suited to working in a more structured setting.
Agency marketing
If you're interested in a career in agency marketing, there are a number of things to consider. These companies offer a rewarding and entrepreneurial environment that allows for you to progress from intern to account manager to art directors and beyond. It's common for people to move between agencies because of the shared agency structure. Agency marketing careers can be very lucrative.
Your role as an agency marketer is to help clients develop their brand or services. You will be working with like-minded marketers in many different disciplines. Whether you're working with fast-moving consumer goods or creating campaigns for charities, you'll have a variety of opportunities to develop and grow.